Empathy Map

The Empathy Map is a powerful tool that enables individuals and teams to dive deep into the thoughts, feelings, and experiences of the people they are solving problems for. It serves as a valuable compass for understanding user perspectives and creating solutions that truly resonate.

The Empathy Map is structured around four key quadrants: 'Says,' 'Thinks,' 'Feels,' and 'Does.' By filling out each quadrant with insights gathered through research, interviews, or observations, the tool helps users develop a holistic view of their target audience.

How to use The Empathy Map:

  • Utilize the Empathy Map during the early stages of your innovation journey.

  • Use it to capture and synthesize user insights, helping your team gain a shared understanding of your audience's needs and motivations.

Use the Empathy Map with:

DiscoverInnovation HubEmpathy Map